(believe it or not this is a police poster asking people to report crime)
Sociologists might say that it's escapism. Artists might say it's one of the Japanese aesthetic ideals. The simple truth is that Japanese people just like cute stuff.
It's Big BusinessIt's gotten to the point where it's impossible to sell a product in Japan unless it's cute. It's one of the many reasons foreign products don't sell well in Japan.
It's Not Just JapanJapan's status as the king of all things cute helps Japanese companies to sell products around the World. Cute products are particularly popular in Asia.
Cute JPop bands are just as popular in countries such as Singapore as they are in Japan.
(Akb 48 cafe in Singapore - Akb 48 is a cute JPop group)
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