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Yoroshiku: The Most Difficult Japanese Word to Translate

        posted by John Spacey, Japan Talk, July 13, 2012

The most interesting aspect of the Japanese language is the words that are difficult to translate. They're difficult because corresponding words essentially don't exist in English. They introduce new cultural concepts that English people find it challenging to fully understand.

One such word is yoroshiku (よろしく). Everyone has difficulty translating it. It has been translated "properly", "best regards", "please remember me", "please treat me favorably", "please take care of" or "thanks in advance".

japan

Please be good to me

The most common use of yoroshiku is as an introduction. In the midst of an introduction (to someone) it's common to say "yoroshiku" or more formally "yoroshiku onegaishimasu". Both mean: "please be good to me".

Humble Introduction

Yoroshiku as a personal introduction is a example of the humble nature of Japanese culture.

In the United States, the most common introduction is "nice to meet you". It's also customary in the US (in a business context) to say something about yourself — to sell yourself a little.
In comparison, the introduction "please be good to me" is remarkably humble.

 
 
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